One Woman’s Dream Come True – An Interview with Novo’s Founder

Nora Londono, owner of Novo Spa, takes a few moments to share how she got started in the spa industry, created Novo Spa and how she relaxes after a busy day.

Owner of Novo Spa, Nora Londono, graduated university with a dream to open her own business. With a degree in business administration from Universidad EAFIT in Medellin, Colombia, Nora worked 20 years in finance before immigrating to Canada with her husband. Here, she was finally able to transform her love for well-being and beauty into reality: now known as Novo Spa. This is her story – along with some tips.

S.B.: In which country were you born?

Nora: I was born in Medellin, Colombia, which is in South America.

S.B.: What job did you have prior to becoming the owner of Novo Spa?

Nora: For more than 20 years I worked in the petroleum industry in Colombia. I held several positions including treasurer and finance reporting. My last positions were at Hess and Triton companies as chief financial officer.

S.B.: What inspired you to open your own spa?

Nora: I wanted to provide a service to help people feel good, restful and beautiful. I wanted to assist in people’s quality of life. Upon immigrating to Canada in 2003, my husband and I were in a perfect position to open our own spa. We had the desire, time and knowledge of how to run a business.

S.B.: Can you describe Novo Spa in one word?

Nora: Excellence.

S.B.: What sets Novo apart from other Toronto spas?

Nora: Excellent service at an affordable price.

S.B.: What does superior customer service mean to you and for Novo?

Nora: First, 100% customer satisfaction. Second, dedication, commitment and compromise from everyone at the spa. This means collectively striving to provide services above and beyond expectations, through hard work, training, inspiration, management and preparation.

S.B.: In 2006, Novo Spa won the Mirror Award for best salon and spa design. What was the inspiration behind Novo Spa’s design?

Nora: Most of it was from my own vision of what I wanted the spa to be. I strived for gender-neutral and Zen-like décor. The basic design, however, was done by Canadian Lanvain Design for spas and salons.

S.B.: Novo Spa has services for men. How important is it to provide high quality services for both men and women?

Nora: Well-being and beauty has no gender. I love to see couples at our spa benefitting together from our services.  Men are approximately 30% of our guests – thus, there is always room for more! We have special facilities for them and our existing male clientele feel quite comfortable with our services.

S.B.: Novo Spa focuses heavily on colour therapy. Can you describe the philosophy behind colour therapy and its therapeutic benefits?

Nora: The concept of colour therapy, or chromatherapy, is that colour is a frequency of light. As such, it vibrates on these frequencies; and the energy that a person receives from it can be used for healing purposes (such as stress reduction). Each colour is associated with a different energy centre in the body – the “chakra”. As such, colours can help restore the balance of our body’s energies.

S.B.: Novo Spa has a signature treatment that incorporates steam bed body and colour therapy. What makes steam bed body unique?

Nora: Steam Bed Therapy is very popular in Europe andI wanted to bring it to Canada. Treatment takes place on a wooden table with a unique configuration that transforms into a steamy cocoon. It starts with a soft exfoliating massage with vitalizing aroma-oils. A scalp and foot massage is performed throughout, and the treatment finishes with a relaxing aromatherapy massage and hot stones on back. Treatments can be selected to focus on one of the following:  de-stress, cellulite reduction, draining or hydrating.  Novo Spa is the first spa in Canada to have this type of therapy.

S.B.: What’s in store for clients at Novo Spa in the future?

Nora: We devote a great deal of time keeping up with advancing treatments, equipment and products. Just recently, we started using hot towels on the neck and feet during massage therapy. Total success!

S.B.: Let’s talk about some fun stuff! What is your favourite spa treatment?

Nora: All types of treatments! But facials top my list.

S.B.: What is your favourite skin care product?

Nora: Age Logic Cellulaire by Guinot.

S.B.: What is your must-have beauty product?

Nora: Actually, there are three: cleanser, exfoliant and moisturizer.

S.B.: What is your skin beauty regime?

Nora: I’ve been taking care of my skin since my early twenties. I would much rather invest in a good cream than a dress!  First, I never go to bed without removing my make-up. Second, I clean, tone, hydrate and moisturize daily. Exfoliating is a must at least twice per week, and I use a mask once a week. And I have facials once every month.

S.B.: What is the number one beauty product that you recommend for men and women in the summer?

Nora: In the summer the skin gets dehydrated. I would recommend Cell Moisturizer Serum by Guinot. It is a potent fluid that can be applied under a moisturizer or sun cream.

S.B.: What is your motto in life? What do you live by?

Nora: Do good and good will be received. I live by perseverance.

S.B.: What do you like most about the city of Toronto?

Nora: I love Toronto and I am very happy living here. The waterfront and downtown are my favourite places. It is such a beautiful city with so much to do, see and enjoy. I also appreciate the amount of diversity Toronto has to offer and I find that people are very respectful toward one another.

S.B.: How do you relax from your busy lifestyle?

Nora:By taking a good nap!  Also by spending time in the countryside – the green is so relaxing.

S.B.: What do you look most forward to in the summer of 2012?

Nora: Being part of the excitement that Toronto summers bring! Also, to introduce a new service to our clients – the Hydradermie Sun Care Treatment.  A facial must during hot summer days!

Interviewed by Sasha (Alexandra) Babakhanova, Corporate Communications and PR, Centennial College.

A Visual Tour Through Novo Spa!

Welcome to Novo Spa!

Whether you are a new, returning or curious client, we have created a visual tour of our spa for you! Take a look at what awaits you from the moment you walk in. Enjoy this guide and we hope to see you soon!

Reception & Waiting Area

Reception and Waiting Areas

When you walk in, one of our friendly receptionists will confirm your name, time of appointment and service. If this is your first visit, you will be asked to fill out some health forms, which will only take a few minutes. The receptionist will then give you a tour of the spa.

Be sure to arrive at least 30 minutes before your appointment to fully enjoy your Novo experience!

 The Novo Tour

Our décor’s motif is that of neutral, calming shades and multiple light sources that are easy on the eyes

The Change Room

After becoming familiar with our spa, you will be shown to either the female or male change room. A bath robe, sandals and towels will be provided for you, as well as a locker to secure your belongings.

 Change Room

Sanarium (Ladies and Men’s)


Before and after your service, we encourage you to use our Sanarium to fully embrace the benefits of your treatments. The Sanarium is a combination of sauna, steam and color therapy; designed to relax, soothe and melt your tension away.

 Ladies and Men’s Relaxation Lounges 

Relaxation Lounge

Spend some time flipping through a magazine, meditating or catching up with the friend you haven’t seen since high school. Our relaxation lounges are complete with comfortable chairs, beverages, soothing atmosphere and attendant staff. This is where you will meet your esthetician or therapist and be led to your service.

Manicure & Pedicure Stations

Manicure Station

There is a total of four manicure and four pedicure stations. This means that you and up to eight friends or associates (if you are on a business excursion!) can enjoy getting pampered together.

We offer different kinds of manicures and pedicures for men and women. If you are planning a bridal party, we offer French applications and makeup lessons. Teen applications as well as Manicure Shellac UV Technology are also available!


Pedicure Stations


Our four state-of-the-art pedicure chairs have pipe-less-bowls that enable us to completely disinfect all aspects of the pedicure chair after every use. We take your health and safety seriously!


We pride ourselves in the care that we put toward creating the most relaxing and peaceful environment for you. Enjoy your therapeutic, pregnancy, hot stone or other massage in one of our massage rooms. All of our staff are highly trained and surpass expectations for aesthetic and massage therapy professionals.

         Couple’s Massage Room       

For a more romantic experience, your massage will be in our special couple’s luxury suite with two side-by-side massage beds. This suite offers a couple’s shower with a delicious rainforest cascade, steam and body jets.

Tea Lounge & Spa Cuisine

Complete your spa journey by unwinding in our tea lounge and savouring the flavours of our complementary tea blends from Asia, Paraguay and South Africa. If you are hungry, choose from our menu list of delicious smoothies and sandwiches! They come fresh from our supplier, Whole Foods – natural and organic food store!

Are you ready for your Novo experience? Because we are always ready for you!

See you soon!

From all of us, at

Novo Spa